Tools used: Adobe Photoshop, Adobe Illustrator

frame_podcasts.jpg

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I find branding intriguing but severely difficult. The 1UP Network has podcasts up the wazoo, and all of them have their own niche and flair. I ended up channeling Darwin and drew out an evolution tree. I treated each product as some sort of animal species and made the ones that were closer in content look more similar, as if they’re in the same genus. Or was it familia? Damn you, taxonomy!

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