Tools used: Adobe Photoshop, Adobe Illustrator

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I find branding intriguing but severely difficult. The 1UP Network has podcasts up the wazoo, and all of them have their own niche and flair. I ended up channeling Darwin and drew out an evolution tree. I treated each product as some sort of animal species and made the ones that were closer in content look more similar, as if they’re in the same genus. Or was it familia? Damn you, taxonomy!
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3 comments
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August 15, 2007 at 12:19 pm
Kroan
Very cool… I didn’t know you did those.
My favorite has always been the 1UP Yours logo, I think. But I also really like the ones for Legendary Thread and 1UP Radio.
August 15, 2007 at 3:27 pm
gma
I dig the logos. All very cleanand not too trendy… Although the ESPN one could’ve been more sportier. And the 1Up radio one makes me think of gas nozzle (btw, $3.03/gallon yesterday; woo-hoo!!)
August 24, 2007 at 5:33 am
downtown
The Legendary Thread one kicks ass, and is probably my favorite of the bunch. As you said, there is definitely a similar look to the podcasts that were more similar in theme, and I like your reasoning for why that is.